Why it matters

Executive access is not the same as executive readiness.

  • Multiple stakeholdersDifferent priorities, concerns and decision routes across the executive team.
  • Unresolved questionsValue, risk, operating impact and investment trade-offs lack a shared position.
  • Commercial effort at riskTime and resources are consumed while the investment decision remains unresolved.

When to use it

Interest needs a shared executive position.

  • Existing opportunityA sponsor and technical validation exist, but the investment decision is not progressing.
  • Market entryThe solution needs a clearer buyer, value proposition and decision route before further commercial effort.

The Diagnostic

From unresolved questions to a commercial decision.

  • Map the executive questionsWhat each stakeholder still needs to know about value, risk and operating impact before committing.
  • Identify the missing evidenceThe proof, ownership and adoption conditions the decision depends on.
  • Test the investment positionWhether a shared executive position exists, and where it breaks down.
  • Set the commercial decisionProceed, reframe or pause the opportunity, with the next actions and counterparts.

Typical outputs

Insight you can act on.

  • Executive readinessA view of the collective investment position.
  • Gaps and root causesUnresolved questions and their commercial implications.
  • Decision optionsWhich questions need to be resolved, and whether to proceed, reframe or pause the opportunity.
  • Stakeholder mapRoles, concerns and decision dynamics.
  • Recommended next stepsActions, responsible counterparts and the evidence needed for the next investment discussion.

Typical engagement

Two weeks. A defined scope.

  • Indicative window2 weeks, with effort capped at up to 4 working days, including preparation, interaction and findings.
  • ScopeThe opportunity, participants, outputs and fee are agreed in writing before work starts.
  • What followsA recommended next step for the opportunity. Further commercial or execution work is scoped as its own mandate.

Executive Dialogue

Which opportunity is not progressing?

Describe the opportunity, the executives involved and where the decision stands.

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